social networking

Posts Tagged ‘social networking’

Help Bring Wheelchair Vans to Kansas City’s Kids!

Thursday, April 1st, 2010

While we are at it, a quick tip on customizing your Facebook Fan page. Design a graphic with a targeted message, attention grabbing visuals and make it 200×600 pixels. This will show up on your profile over-sized and can be really impactful. Send us links to your FB Fan pages so we can join! Check this one out for Variety!

Tags: facebook, non profit, social networking, Viral marketing
Posted in Social Media | No Comments »

B2B Sales in the New [Digital] World

Friday, February 26th, 2010

As a marketer and a B2B sales guy sometimes it’s hard not to get caught up in the social media craze and expect business to go through the roof because of all my tweeting, facebooking and blogging (thanks for reading btw). In the video above you learned that there are 300K businesses on Facebook, Dell sold 3M computers via Twitter and Genius.com converts 24% of its social media leads into sales opportunities. What that means is that social media does produce an ROI (and that return depends on your business model and goals) What that does NOT mean is that you don’t have to build relationships anymore!

The internet has compressed time in so many ways, but sales always has and always will be centered around establishing confidence and building relationships. Social media just means that you have more opportunities to touch your prospects and clients to build on that relationship.

The sales that occur quickly are very nice and I really do hope that I am able to sell $3M worth of logos over Twitter, but my bread and butter will remain organizations and companies that get to know me over a period of time and remember to reach out to me when they are ready to get serious about their corporate branding and online presence. Don’t forget to follow me on Twitter! www.twitter.com/timmccoy2

Read this article, Adapt to the New Nuancesof Building B2B Relationships by Andrew Wetzler. Sometimes the Media Post website is down so sorry if you can’t get to it.

Tags: 2010 spending, facebook, Marketing, online marketing, social networking
Posted in Marketing, Social Media | 1 Comment »

Sprite, the new creative juice

Monday, February 22nd, 2010

Creatives all across the world know of “the Spark”. Sometimes we really “just aren’t feeling it”. We look for creative inspiration in all directions: street signs, TV commercials, websites, competition, antique stores, magazines, play-lists and the very popular (not for this guy) cup of Joe. What ever it is, once it hits you, it’s an artist’s race to the finish to get it down and recorded (on paper, wax or screen) before a distraction hits and it fades away.

Although it began with a TV commercial, a global campaign centered on a digital push launching March 1 will allow consumers to produce their own mixes of music and, beginning in April, create animated films at Sprite.com. They say you must “demonstrate what the brand was about and allow you to experience the brand.”

I get mine from Bruce Lee movies [and now maybe Sprite]. Where do you find your spark?

Here’s a link to the rest of the article.

Tags: advertising, Branding, Innovation, online marketing, social networking, Video production, Viral marketing
Posted in Advertisement, Branding, Innovation, Marketing | 2 Comments »

A stop-motion video for the 21-30somethings

Wednesday, January 20th, 2010

As a young, dynamic group we are always looking to push the envelope with creativity, try new things and innovate as often as possible. Working with non-profits, this opportunity presents itself more often than not! Thanks to Variety of Kansas City we put together this stop-motion photography video made of 377 still photos…and we got it in 1 take! Enjoy!