Posts Tagged ‘online marketing’
VIDEO: Polar Plunge campaign
Tuesday, March 9th, 2010
Polar Plunge from Austin Walsh on Vimeo.
We teamed up with Austin Walsh Photography and donated our creative talents to helping raise money for Special Olympics Kansas.
The goal was $200,000. Our methods were billboard advertisement and email marketing. The result: a 10% increase in registration amounting to over $220,000.
Check out the video above produced by Austin Walsh Photography on what went on behind the scenes at the photoshoot in their amazing studio.
Tags: advertising, Design, online marketing, Photography, Viral marketing
Posted in Advertisement, Design | No Comments »
B2B Sales in the New [Digital] World
Friday, February 26th, 2010
As a marketer and a B2B sales guy sometimes it’s hard not to get caught up in the social media craze and expect business to go through the roof because of all my tweeting, facebooking and blogging (thanks for reading btw). In the video above you learned that there are 300K businesses on Facebook, Dell sold 3M computers via Twitter and Genius.com converts 24% of its social media leads into sales opportunities. What that means is that social media does produce an ROI (and that return depends on your business model and goals) What that does NOT mean is that you don’t have to build relationships anymore!
The internet has compressed time in so many ways, but sales always has and always will be centered around establishing confidence and building relationships. Social media just means that you have more opportunities to touch your prospects and clients to build on that relationship.
The sales that occur quickly are very nice and I really do hope that I am able to sell $3M worth of logos over Twitter, but my bread and butter will remain organizations and companies that get to know me over a period of time and remember to reach out to me when they are ready to get serious about their corporate branding and online presence. Don’t forget to follow me on Twitter! www.twitter.com/timmccoy2
Read this article, Adapt to the New Nuancesof Building B2B Relationships by Andrew Wetzler. Sometimes the Media Post website is down so sorry if you can’t get to it.
Tags: 2010 spending, facebook, Marketing, online marketing, social networking
Posted in Marketing, Social Media | 1 Comment »
Sprite, the new creative juice
Monday, February 22nd, 2010
Creatives all across the world know of “the Spark”. Sometimes we really “just aren’t feeling it”. We look for creative inspiration in all directions: street signs, TV commercials, websites, competition, antique stores, magazines, play-lists and the very popular (not for this guy) cup of Joe. What ever it is, once it hits you, it’s an artist’s race to the finish to get it down and recorded (on paper, wax or screen) before a distraction hits and it fades away.
Although it began with a TV commercial, a global campaign centered on a digital push launching March 1 will allow consumers to produce their own mixes of music and, beginning in April, create animated films at Sprite.com. They say you must “demonstrate what the brand was about and allow you to experience the brand.”
I get mine from Bruce Lee movies [and now maybe Sprite]. Where do you find your spark?
Here’s a link to the rest of the article.
Tags: advertising, Branding, Innovation, online marketing, social networking, Video production, Viral marketing
Posted in Advertisement, Branding, Innovation, Marketing | 2 Comments »
A stop-motion video for the 21-30somethings
Wednesday, January 20th, 2010
As a young, dynamic group we are always looking to push the envelope with creativity, try new things and innovate as often as possible. Working with non-profits, this opportunity presents itself more often than not! Thanks to Variety of Kansas City we put together this stop-motion photography video made of 377 still photos…and we got it in 1 take! Enjoy!
Young Variety KC – Beers For Bikes 2010 from Brockton Creative Group on Vimeo.
Tags: online marketing, social networking, Video production, Viral marketing
Posted in Innovation | No Comments »
Tips to Optimize Your LinkedIn Profile and Manage Your Personal and Professional Brands
Tuesday, May 26th, 2009
I visited my Facebook page this afternoon and NOT to my surprise, I had been tagged in a picture sitting at dinner with some friends…drinking a beer. Now normally I would be okay with this, but after an Ad Club event I attended a few weeks back, it made me wonder if I should leave it up or not. We are all adults and aware of networking groups, happy hours, events and the like but is actually displaying it unprofessional. And besides the fact that my close friend is throwing up some sort of ad agency gang sign, do you think I should untag this photo because of that? Has my personal brand or companies brand been tainted?
As a professional in the business world and an online marketer, my life (personally and professional) is all connected. Between my Facebook profile which is linked to my company site, which is in the signature of my email located right above my LinkedIn profile address, there is no way that a prospective client or vendor can’t find out anything and everything about me with the click of a mouse.
With that said, no matter what your professional intentions are with sites such as LinkedIn, Twitter or Facebook, it is important to dot all of your “i’s”, cross every last “t”, and keep it professional (or at least PG) at all times.
Here a few tips to optimize your LinkedIn presence:
You know that status thing that you sometimes update on your facebook page? We’ll it’s on LinkedIn as well…USE IT. It will increase your visibility and search engine optimization of your page.
Do you notice how your job title is the first thing besides your name that comes up when visiting your LinkedIn Page? Make that a description of you or your objective (just like what you have on your resume). That gives someone a fair opportunity to judge who you are and what you’re about and decide whether or not they want to scroll through the rest of your page
If you haven’t already, edit your URL to your name. Again, SEO.
Write your summary for 2 target audiences: an employer or client AND GOOGLE. In the instance of looking for a new position, just copy and paste your resume (assuming that your resume is action keyword optimize for those companies that use computer programs to scan them). SEO is huge when people are scanning your profile for relevancy and qualifications.
Now although I just said, “copy and paste your resume”, FOCUS on the future. Write about your goals, vision or the mission you want to achieve by utilizing a networking tool such as LinkedIn. Your past work history will be interesting to most people to an extent but no one wants to read your Job Obituary.
(Let’s throw in a Facebook tip since their probably connected somehow) If you haven’t gotten this one yet, un-tag yourself in photos that you wouldn’t want a prospective client or employer seeing. And if it was posted by you, take it down.
Join related groups! And when you’re a member of a group, participate in discussions: ask questions, forward interesting articles and links, post helpful tips, etc (Its called interactive for a reason).
This blog posting is truly just a small piece of the tip of the iceberg. Visit http://learn.linkedin.com/ to learn more about optimizing your profile and using this tool to its full potential.
Tags: facebook, LinkedIn, online marketing, professionalism, search engine optimization
Posted in Branding, LinkedIn, Search engine marketing, Uncategorized | 2 Comments »