Posts Tagged ‘Branding’
Sprite, the new creative juice
Monday, February 22nd, 2010
Creatives all across the world know of “the Spark”. Sometimes we really “just aren’t feeling it”. We look for creative inspiration in all directions: street signs, TV commercials, websites, competition, antique stores, magazines, play-lists and the very popular (not for this guy) cup of Joe. What ever it is, once it hits you, it’s an artist’s race to the finish to get it down and recorded (on paper, wax or screen) before a distraction hits and it fades away.
Although it began with a TV commercial, a global campaign centered on a digital push launching March 1 will allow consumers to produce their own mixes of music and, beginning in April, create animated films at Sprite.com. They say you must “demonstrate what the brand was about and allow you to experience the brand.”
I get mine from Bruce Lee movies [and now maybe Sprite]. Where do you find your spark?
Here’s a link to the rest of the article.
Tags: advertising, Branding, Innovation, online marketing, social networking, Video production, Viral marketing
Posted in Advertisement, Branding, Innovation, Marketing | 2 Comments »
New Proposed Identity for Hope Lutheran School – Shawnee, KS
Thursday, July 2nd, 2009
The Hope Lutheran School of Shawnee, KS is working on establishing a new brand identity. This is exciting for our team and the client because the school has been around since 1983 and is rich with tradition, programs, activities, values and a strong congregation community.
The mission of Hope Lutheran School is to develop and foster spiritual, academic, physical and social growth in children and to assist them and their families in becoming productive members of God’s Kingdom.
Because of this strong, passionate mission statement, it was very important to place emphasis on the Christ-centered, educational focus in developing the logo. Also, we decided to highlight the fact that the school has been establishing itself within the community for over 25 years.
Please take a moment to review the concept design and provide feedback on the look and feel of the proposed logo for Hope Lutheran School. We feel it is a bold, traditional yet forward and fresh design for the school and will only aid them in continuing to strengthen its foothold within the Shawnee and greater Kansas City area. We’d love to hear your honest feedback!
Thank you.
What do you think?
Tags: Branding, Design, feedback, logo, Lutheran
Posted in Branding, Design | 10 Comments »