Posts Tagged ‘advertising’
VIDEO: Polar Plunge campaign
Tuesday, March 9th, 2010
Polar Plunge from Austin Walsh on Vimeo.
We teamed up with Austin Walsh Photography and donated our creative talents to helping raise money for Special Olympics Kansas.
The goal was $200,000. Our methods were billboard advertisement and email marketing. The result: a 10% increase in registration amounting to over $220,000.
Check out the video above produced by Austin Walsh Photography on what went on behind the scenes at the photoshoot in their amazing studio.
Tags: advertising, Design, online marketing, Photography, Viral marketing
Posted in Advertisement, Design | No Comments »
Sprite, the new creative juice
Monday, February 22nd, 2010
Creatives all across the world know of “the Spark”. Sometimes we really “just aren’t feeling it”. We look for creative inspiration in all directions: street signs, TV commercials, websites, competition, antique stores, magazines, play-lists and the very popular (not for this guy) cup of Joe. What ever it is, once it hits you, it’s an artist’s race to the finish to get it down and recorded (on paper, wax or screen) before a distraction hits and it fades away.
Although it began with a TV commercial, a global campaign centered on a digital push launching March 1 will allow consumers to produce their own mixes of music and, beginning in April, create animated films at Sprite.com. They say you must “demonstrate what the brand was about and allow you to experience the brand.”
I get mine from Bruce Lee movies [and now maybe Sprite]. Where do you find your spark?
Here’s a link to the rest of the article.
Tags: advertising, Branding, Innovation, online marketing, social networking, Video production, Viral marketing
Posted in Advertisement, Branding, Innovation, Marketing | 2 Comments »
What are most of your marketing dollars going to in 2010?
Wednesday, October 7th, 2009
Tags: 2010 spending, advertising, logo, Marketing, poll, social networking, website
Posted in Uncategorized | No Comments »