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Tuesday, November 22, 2011

The New Look of Nick and Jake’s

Celebrating their 10 year anniversary, one of Kansas City’s favorite restaurants, Nick and Jake’s sought out BCG to develop a fresh look and new website. The goal for refreshing their identity is to welcome a new younger demographic to the Nick and Jake’s family while remaining true to their loyal and long-time patrons.

Whether you are a discerning foodie or just enjoy a good night out, Nick and Jake’s is all about real food and honest drink.

This full rebrand consisted of everything from photo-shoots and a new and improved website to new menus, gift cards, collateral, signage, tagline explorations, business cards, letterhead and more.

We friggin’ love this place, so needless to say, we were very excited to work on this project.

See the new Nick and Jake’s website here!