Creatives all across the world know of “the Spark”. Sometimes we really “just aren’t feeling it”. We look for creative inspiration in all directions: street signs, TV commercials, websites, competition, antique stores, magazines, play-lists and the very popular (not for this guy) cup of Joe. What ever it is, once it hits you, it’s an artist’s race to the finish to get it down and recorded (on paper, wax or screen) before a distraction hits and it fades away.

Although it began with a TV commercial, a global campaign centered on a digital push launching March 1 will allow consumers to produce their own mixes of music and, beginning in April, create animated films at Sprite.com. They say you must “demonstrate what the brand was about and allow you to experience the brand.”

I get mine from Bruce Lee movies [and now maybe Sprite]. Where do you find your spark?

Here’s a link to the rest of the article.

Young Variety KC – Beers For Bikes 2010 from Brockton Creative Group on Vimeo.

“Make sure the UI doesn’t get in the way of the materials…not all covered in buttons.”

As we begin our research in taking a publication online, we’ve pulled out many insights from their findings. It’s an 8min video, yet pretty cool content and post production work on it is awesome.

Mag+ from Bonnier on Vimeo.