Archive for the ‘Innovation’ Category
Sprite, the new creative juice
Monday, February 22nd, 2010
Creatives all across the world know of “the Spark”. Sometimes we really “just aren’t feeling it”. We look for creative inspiration in all directions: street signs, TV commercials, websites, competition, antique stores, magazines, play-lists and the very popular (not for this guy) cup of Joe. What ever it is, once it hits you, it’s an artist’s race to the finish to get it down and recorded (on paper, wax or screen) before a distraction hits and it fades away.
Although it began with a TV commercial, a global campaign centered on a digital push launching March 1 will allow consumers to produce their own mixes of music and, beginning in April, create animated films at Sprite.com. They say you must “demonstrate what the brand was about and allow you to experience the brand.”
I get mine from Bruce Lee movies [and now maybe Sprite]. Where do you find your spark?
Here’s a link to the rest of the article.
Tags: advertising, Branding, Innovation, online marketing, social networking, Video production, Viral marketing
Posted in Advertisement, Branding, Innovation, Marketing | 2 Comments »
A stop-motion video for the 21-30somethings
Wednesday, January 20th, 2010
As a young, dynamic group we are always looking to push the envelope with creativity, try new things and innovate as often as possible. Working with non-profits, this opportunity presents itself more often than not! Thanks to Variety of Kansas City we put together this stop-motion photography video made of 377 still photos…and we got it in 1 take! Enjoy!
Young Variety KC – Beers For Bikes 2010 from Brockton Creative Group on Vimeo.
Tags: online marketing, social networking, Video production, Viral marketing
Posted in Innovation | No Comments »
Digital Magazine Touch Tablet Prototype
Thursday, December 17th, 2009
Check out this video! Bonnier, with London-based studio BERG, has launched a video prototype of a digital magazine touch tablet, Mag+. It depicts their research on the user experience of reading magazines on handheld digital devices.
“Make sure the UI doesn’t get in the way of the materials…not all covered in buttons.”
As we begin our research in taking a publication online, we’ve pulled out many insights from their findings. It’s an 8min video, yet pretty cool content and post production work on it is awesome.
Tags: Innovation, Online magazine, Publication, R&D, User Interface
Posted in Innovation, Web Design | No Comments »