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<channel>
	<title>.::Brockton Creative Group &#124; Blog::. &#187; Design</title>
	<atom:link href="http://www.brocktoncg.com/blog/category/design/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.brocktoncg.com/blog</link>
	<description>Graphic Design &#38; Interactive</description>
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		<title>VIDEO: Polar Plunge campaign</title>
		<link>http://www.brocktoncg.com/blog/austin-walsh-polar-plunge-video/</link>
		<comments>http://www.brocktoncg.com/blog/austin-walsh-polar-plunge-video/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 21:28:51 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://www.brocktoncg.com/blog/?p=245</guid>
		<description><![CDATA[
Polar  Plunge from Austin Walsh on Vimeo.
We teamed up with Austin Walsh Photography and donated our creative talents to helping raise money for Special Olympics Kansas.
The goal was $200,000. Our methods were billboard advertisement and email marketing. The result:  a 10% increase in registration amounting to over $220,000.
Check out the video above produced by [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=9156624&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=9156624&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/9156624">Polar  Plunge</a> from <a href="http://vimeo.com/user2950900">Austin Walsh</a> on <a href="http://vimeo.com/">Vimeo</a>.</p>
<p>We teamed up with Austin Walsh Photography and donated our creative talents to helping raise money for Special Olympics Kansas.</p>
<blockquote><p>The goal was $200,000. Our methods were billboard advertisement and email marketing. The result:  a 10% increase in registration amounting to over $220,000.</p></blockquote>
<p>Check out the video above produced by Austin Walsh Photography on what went on behind the scenes at the photoshoot in their amazing studio.</p>
<p><img class="aligncenter size-full wp-image-246" title="Polar Plunge Digi Board_720x200_DEC09" src="http://www.brocktoncg.com/blog/wp-content/uploads/2010/03/Polar-Plunge-Digi-Board_720x200_DEC09.jpg" alt="Polar Plunge Digi Board_720x200_DEC09" width="720" height="200" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>What are you Inspired to do?</title>
		<link>http://www.brocktoncg.com/blog/what-are-you-inspired-to-do/</link>
		<comments>http://www.brocktoncg.com/blog/what-are-you-inspired-to-do/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 00:04:46 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.brocktoncg.com/blog/?p=224</guid>
		<description><![CDATA[After 3 months of research, branding, designing, wireframing and programming, Inspired2Act.com has been launched! This has been our most comprehensive site from start to finish by far. Todd Davisson, Chief Possibility Officer of Inspired Action, came to us with a simple goal, build a website that is professional and screams inspiration. Because his vision was [...]]]></description>
			<content:encoded><![CDATA[<p>After 3 months of research, branding, designing, wireframing and programming, Inspired2Act.com has been launched! This has been our most comprehensive site from start to finish by far. Todd Davisson, Chief Possibility Officer of Inspired Action, came to us with a simple goal, build a website that is professional and screams inspiration. Because his vision was so vivid it gave BCG the opportunity to take the time to make sure every aspect of his message was perfect.</p>
<p>The homepage boast 8 large images that ask the viewer &#8220;What are you inspired to do?&#8221;. From there you can explore what Inspired Action is all about. It&#8217;s main focus is helping individuals find their direction. The viewer will have the opportunity to read thought provoking quotes, get ideas on how to advance their careers, read through articles and videos and even connect with Todd as helps you through your Inspired Action Plan.</p>
<p>Below are some screen shots of the homepage and the interface. You can also visit the site here, <a href="http://inspired2act.com" target="_blank">Inspired2Act.com</a>. Big shout out to Todd! We hope you are as proud of the site as we are!</p>
<p><img class="alignnone size-full wp-image-230" title="IA_home5" src="http://www.brocktoncg.com/blog/wp-content/uploads/2010/02/IA_home5.jpg" alt="IA_home5" width="511" height="329" /></p>
<p><img class="alignnone size-full wp-image-231" title="IA_home2" src="http://www.brocktoncg.com/blog/wp-content/uploads/2010/02/IA_home2.jpg" alt="IA_home2" width="511" height="335" /></p>
<p><img class="alignnone size-full wp-image-232" title="IA_home3" src="http://www.brocktoncg.com/blog/wp-content/uploads/2010/02/IA_home3.jpg" alt="IA_home3" width="511" height="329" /></p>
<p><img class="alignnone size-full wp-image-225" title="IA_home" src="http://www.brocktoncg.com/blog/wp-content/uploads/2010/02/IA_home.jpg" alt="IA_home" width="511" height="331" /></p>
<p><img class="alignnone size-full wp-image-233" title="IA_home4" src="http://www.brocktoncg.com/blog/wp-content/uploads/2010/02/IA_home4.jpg" alt="IA_home4" width="511" height="342" /></p>
<p><img class="alignnone size-full wp-image-226" title="IA_navi" src="http://www.brocktoncg.com/blog/wp-content/uploads/2010/02/IA_navi.jpg" alt="IA_navi" width="511" height="141" /></p>
<p><img class="alignnone size-full wp-image-227" title="IA_footer" src="http://www.brocktoncg.com/blog/wp-content/uploads/2010/02/IA_footer.jpg" alt="IA_footer" width="511" height="261" /></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>The Launch of SplashBaths.com</title>
		<link>http://www.brocktoncg.com/blog/the-launch-of-splashbaths/</link>
		<comments>http://www.brocktoncg.com/blog/the-launch-of-splashbaths/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 16:05:28 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[eCommerce]]></category>

		<guid isPermaLink="false">http://www.brocktoncg.com/blog/?p=144</guid>
		<description><![CDATA[Our latest web site, SplashBaths.com is finally complete. Splash Baths is a company based out of Lee&#8217;s Summit, MO that specializes in high-end whirlpool bathtubs. This project was an exciting one to work on because this was our first real chance at building an e-commerce site from the ground up. The site will allow Splash [...]]]></description>
			<content:encoded><![CDATA[<p>Our latest web site, <a href="http://www.splashbaths.com">SplashBaths.com</a> is finally complete. <a href="http://www.splashbaths.com">Splash Baths</a> is a company based out of Lee&#8217;s Summit, MO that specializes in high-end whirlpool bathtubs. This project was an exciting one to work on because this was our first real chance at building an e-commerce site from the ground up. The site will allow Splash Baths to sell 26 different models that all come in 4 different series. This project utilized some fairly new 3rd party technologies. We built the site on the CMS (Content Management System), <a href="http://modxcms.com/">MODx</a>. MODx will let Splash Bath personnel make frequent updates to content and keep the prices of the tubs current. The e-commerce side is supported by <a href="http://www.foxycart.com">FoxyCart</a>. The perks of FoxyCart are fantastic. The system is free during development, which is a great feature. It gives us the time to make sure everything is working properly without being charged. The other great perk of FoxyCart is all transactions are done on their secured servers. This means that we do not have to worry about securing the site ourselves. All of the buyers personal information is secured on FoxyCarts servers. Overall, BCG was very pleased with the outcome of this project. So take a look and let us know what you think, maybe buy a tub or two while your at it!</p>
<p>SplashBaths.com Home Page</p>
<p><img class="alignnone size-full wp-image-142" title="Splash Baths Home Page" src="http://www.brocktoncg.com/blog/wp-content/uploads/2009/07/sb-screenshot-home.jpg" alt="Splash Baths Home Page" width="530" height="411" /></p>
<p>A close up of the Series selection.</p>
<p><img class="alignnone size-full wp-image-143" title="Series close up" src="http://www.brocktoncg.com/blog/wp-content/uploads/2009/07/tubscloseup.jpg" alt="Series close up" width="530" height="373" /></p>
<p>A close up of the Jet Color options.</p>
<p><img class="alignnone size-full wp-image-141" title="Jet Color Close ups" src="http://www.brocktoncg.com/blog/wp-content/uploads/2009/07/jetscloseup.jpg" alt="Jet Color Close ups" width="530" height="324" /></p>
]]></content:encoded>
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		<title>New Proposed Identity for Hope Lutheran School &#8211; Shawnee, KS</title>
		<link>http://www.brocktoncg.com/blog/new-proposed-identity-for-hope-lutheran-school-shawnee-ks/</link>
		<comments>http://www.brocktoncg.com/blog/new-proposed-identity-for-hope-lutheran-school-shawnee-ks/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 20:35:20 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Lutheran]]></category>

		<guid isPermaLink="false">http://www.brocktoncg.com/blog/?p=130</guid>
		<description><![CDATA[The Hope Lutheran School of Shawnee, KS is working on establishing a new brand identity. This is exciting for our team and the client because the school has been around since 1983 and is rich with tradition, programs, activities, values and a strong congregation community.
The mission of Hope Lutheran School is to develop and foster [...]]]></description>
			<content:encoded><![CDATA[<p>The <a title="Hope Lutheran School " href="http://www.hopeschoolkc.org" target="_blank">Hope Lutheran School</a> <a title="Hope Lutheran School" href="http://www.hopeschoolkc.com" target="_blank"></a>of Shawnee, KS is working on establishing a new brand identity. This is exciting for our team and the client because the school has been around since 1983 and is rich with tradition, programs, activities, values and a strong congregation community.</p>
<p>The mission of<a title="Hope Lutheran School" href="http://www.hopeschoolkc.com" target="_blank"></a> <a title="Hope Lutheran School " href="http://www.hopeschoolkc.org" target="_blank">Hope Lutheran School</a> is to develop and foster spiritual, academic, physical and social growth in children and to assist them and their families in becoming productive members of God&#8217;s Kingdom.</p>
<p>Because of this strong, passionate mission statement, it was very important to place emphasis on the Christ-centered, educational focus in developing the logo. Also, we decided to highlight the fact that the school has been establishing itself within the community for over 25 years.</p>
<p>Please take a moment to review the concept design and provide feedback on the look and feel of the proposed logo for <a title="Hope Lutheran School " href="http://www.hopeschoolkc.org" target="_blank">Hope Lutheran School</a>. We feel it is a bold, traditional yet forward and fresh design for the school and will only aid them in continuing to strengthen its foothold within the Shawnee and greater Kansas City area. We&#8217;d love to hear your honest feedback!</p>
<p>Thank you.</p>
<div id="attachment_131" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-131" title="Hope Lutheran School logo concept" src="http://www.brocktoncg.com/blog/wp-content/uploads/2009/07/hopelutheran-300x300.jpg" alt="What do you think?" width="300" height="300" /><p class="wp-caption-text">What do you think?</p></div>
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		<slash:comments>10</slash:comments>
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		<title>The imaginary brick wall will always be there</title>
		<link>http://www.brocktoncg.com/blog/the-imaginary-brick-wall-will-always-be-there/</link>
		<comments>http://www.brocktoncg.com/blog/the-imaginary-brick-wall-will-always-be-there/#comments</comments>
		<pubDate>Fri, 29 May 2009 19:43:22 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Fun Findings]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.brocktoncg.com/blog/?p=121</guid>
		<description><![CDATA[Some days a designer can come into the studio and just have the most creative day. The kind of day where nothing can stop you, you&#8217;re just an creative force that can&#8217;t be reckoned with! But, there are always those days where you can&#8217;t get a line on a paper, an idea onto your computer [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Some days a designer can come into the studio and just have the most creative day. The kind of day where nothing can stop you, you&#8217;re just an creative force that can&#8217;t be reckoned with! But, there are always those days where you can&#8217;t get a line on a paper, an idea onto your computer screen, or even just a concept out of you head. It&#8217;s a very unfortunate dilemma but pretty much unavoidable. Sometimes it&#8217;s easy to climb the ol&#8217; proverbial wall and get back into the &#8216;zone&#8217;, but sometimes you just can&#8217;t. This is where your research skills come in handy. Just like tackling a new project, you have to do your target audience research and what see whats already been done. But instead of waiting for that next &#8216;big&#8217; project to come your way, you got to stay on your toes. You have to constantly be taking in everything graphic around you into your head. You never know when something may strike, maybe even an idea you were working on a month ago, but forgot about. But where does one look for inspiration and creativity? Well ladies and gents, after my long introduction, the centerpiece of this post. <a href="http://ffffound.com/">FFFFOUND</a>. A great website of just glorious picture posting. FFFFound.com is a site where Joe Anyone Shmoe can sign up and just post whatever he/she finds visual aesthetic. It&#8217;s that simple! I can spend all day on this website, its updated daily but I can still enjoy going back through the posts I&#8217;ve already seen. It&#8217;s an experience I can&#8217;t fully describe in words. Just <a href="http://ffffound.com/">GO!</a> But, for now just a small taste&#8230;</p>
<p>The evolutions in design&#8230;</p>
<p><img class="alignnone size-full wp-image-120" title="evolution" src="http://www.brocktoncg.com/blog/wp-content/uploads/2009/05/cd2a4e7745b38a4501be1ec9dc9822f73996c84c_m.gif" alt="evolution" width="480" height="343" /></p>
<p>The inspiring interior&#8230;</p>
<p><img class="alignnone size-full wp-image-119" title="interior" src="http://www.brocktoncg.com/blog/wp-content/uploads/2009/05/38c8537f7deee037f31070bc7ebb20b123d748c0_m.jpg" alt="interior" width="470" height="368" /></p>
<p>And last BUT not least. The absolutely bizarre&#8230;</p>
<p><img class="alignnone size-full wp-image-118" title="The Bizzare" src="http://www.brocktoncg.com/blog/wp-content/uploads/2009/05/0e7bf58c5d68526141eb6f455d2926b5dd84c109_m.jpg" alt="The Bizzare" width="319" height="480" /></p>
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		<slash:comments>0</slash:comments>
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		<title>Wizards, Thundersticks, and a Limo</title>
		<link>http://www.brocktoncg.com/blog/wizards-thundersticks-and-a-limo/</link>
		<comments>http://www.brocktoncg.com/blog/wizards-thundersticks-and-a-limo/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 21:08:28 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.brocktoncg.com/blog/?p=87</guid>
		<description><![CDATA[BCG decided to get out of the studio for some inspiration and took a trip to see the Kansas City Wizards play at Community America Ball Park. We had amazing seats and more importantly we shut out the New York Redbull!
]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">BCG decided to get out of the studio for some inspiration and took a trip to see the <a href="http://kc.wizards.mlsnet.com/t105/index.jsp" target="_blank">Kansas City Wizards</a> play at Community America Ball Park. We had amazing seats and more importantly we shut out the New York Redbull!<img class="size-full wp-image-91 aligncenter" title="New York Red Bull" src="http://www.brocktoncg.com/blog/wp-content/uploads/2009/04/photo2.jpg" alt="photo2" width="530" height="730" /><img class="aligncenter size-full wp-image-90" title="photo" src="http://www.brocktoncg.com/blog/wp-content/uploads/2009/04/photo.jpg" alt="limo" width="530" height="410" /><img class="aligncenter size-large wp-image-88" title="img_0017" src="http://www.brocktoncg.com/blog/wp-content/uploads/2009/04/img_0017-1024x768.jpg" alt="img_0017" width="530" height="410" /><img class="aligncenter size-large wp-image-89" title="field side" src="http://www.brocktoncg.com/blog/wp-content/uploads/2009/04/img_0019-768x1024.jpg" alt="field side" width="530" height="730" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Change is in the air at Boulevard Brewing Company</title>
		<link>http://www.brocktoncg.com/blog/change-is-in-the-air-at-boulevard-brewing-company/</link>
		<comments>http://www.brocktoncg.com/blog/change-is-in-the-air-at-boulevard-brewing-company/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 20:13:29 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.brocktoncg.com/blog/?p=70</guid>
		<description><![CDATA[While I was out on my usual coffee shop visit this week, I noticed a beer I had never seen before gleaming on the shelf. What beer you ask? The Single-Wide IPA, now offered by Boulevard Brewing Company. Being a graphic designer by trade, it was the nice-looking label that initially grabbed my attention. I don&#8217;t have [...]]]></description>
			<content:encoded><![CDATA[<p>While I was out on my usual coffee shop visit this week, I noticed a beer I had never seen before gleaming on the shelf. What beer you ask? The Single-Wide IPA, now offered by <a href="http://www.boulevard.com/" target="_blank">Boulevard Brewing Company</a>. Being a graphic designer by trade, it was the nice-looking label that initially grabbed my attention. I don&#8217;t have any doubt that the taste will be equally as amazing. This new IPA is the latest addition to their bottling line, but it is not the only thing that is new with the brewery. Apparently, after visiting their site, the factory is also offering a new, 16-ounce aluminum bottle for their Unfiltered Wheat Beer.  Click <a href="http://www.boulevard.com/images/downloads/UWB_ALUMINUM.mov" target="_blank">here</a> to view the aluminum bottle. The Brewery also got a face lift with the addition of a neon sign that spans across the entire building. Well, I must say, I now have more things to look forward to as summer quickly approaches.</p>
<p><img class="alignnone size-full wp-image-77" title="boulevard" src="http://www.brocktoncg.com/blog/wp-content/uploads/2009/04/boulevard.jpg" alt="boulevard" width="500" height="500" /></p>
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		<slash:comments>0</slash:comments>
<enclosure url="http://www.boulevard.com/images/downloads/UWB_ALUMINUM.mov" length="2898228" type="video/quicktime" />
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		<title>Even when Christy goes on Vacation she can&#8217;t get away from work.</title>
		<link>http://www.brocktoncg.com/blog/even-when-christy-goes-on-vacation-she-cant-get-away-from-work/</link>
		<comments>http://www.brocktoncg.com/blog/even-when-christy-goes-on-vacation-she-cant-get-away-from-work/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 16:48:08 +0000</pubDate>
		<dc:creator>christy</dc:creator>
				<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.brocktoncg.com/blog/?p=31</guid>
		<description><![CDATA[I recently took another trip to Las Vegas and found Allegiant&#8217;s Check-In area. Too bad I didn&#8217;t find anyone holding the newest Sunseeker. I probably would have wanted a picture with them if i did.
I love Vegas
]]></description>
			<content:encoded><![CDATA[<p>I recently took another trip to Las Vegas and found Allegiant&#8217;s Check-In area. Too bad I didn&#8217;t find anyone holding the newest Sunseeker. I probably would have wanted a picture with them if i did.</p>
<p>I love Vegas</p>
<div id="attachment_29" class="wp-caption alignnone" style="width: 463px"><img class="size-full wp-image-29" title="2636_704892557669_16801181_40663524_2459163_n" src="http://www.brocktoncg.com/blog/wp-content/uploads/2009/04/2636_704892557669_16801181_40663524_2459163_n.jpg" alt="Walking by the Allegiant check-in" width="453" height="604" /><p class="wp-caption-text">Walking by the Allegiant check-in</p></div>
<div id="attachment_30" class="wp-caption alignnone" style="width: 614px"><img class="size-full wp-image-30" title="2636_704892567649_16801181_40663525_2054616_n" src="http://www.brocktoncg.com/blog/wp-content/uploads/2009/04/2636_704892567649_16801181_40663525_2054616_n.jpg" alt="We made that Banner!" width="604" height="453" /><p class="wp-caption-text">We made that Banner!</p></div>
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		<slash:comments>0</slash:comments>
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		<title>AHEM! Introducing&#8230;</title>
		<link>http://www.brocktoncg.com/blog/introducing/</link>
		<comments>http://www.brocktoncg.com/blog/introducing/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 17:49:47 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.brocktoncg.com/blog/?p=23</guid>
		<description><![CDATA[&#8230;the new BCG blog! Thats right, Brockton Creative Group has a new blog. Here you will find our deepest inner thoughts about design, web design, marketing, advertising, and pretty much anything about the world of visual communication. Some of it may be serious, some of it may be just down right silly, but our passion [...]]]></description>
			<content:encoded><![CDATA[<p><em>&#8230;the new BCG blog!</em> Thats right, Brockton Creative Group has a new blog. Here you will find our deepest inner thoughts about design, web design, marketing, advertising, and pretty much anything about the world of visual communication. Some of it may be serious, some of it may be just down right silly, but our passion is always there. Make sure you look us up frequently to see what is going on at BCG and to learn more about the current evolution of this steady growing company. Feel free to browse and comment on our posts.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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