Archive for the ‘Design’ Category
VIDEO: Polar Plunge campaign
Tuesday, March 9th, 2010
Polar Plunge from Austin Walsh on Vimeo.
We teamed up with Austin Walsh Photography and donated our creative talents to helping raise money for Special Olympics Kansas.
The goal was $200,000. Our methods were billboard advertisement and email marketing. The result: a 10% increase in registration amounting to over $220,000.
Check out the video above produced by Austin Walsh Photography on what went on behind the scenes at the photoshoot in their amazing studio.
Tags: advertising, Design, online marketing, Photography, Viral marketing
Posted in Advertisement, Design | No Comments »
What are you Inspired to do?
Friday, February 19th, 2010
After 3 months of research, branding, designing, wireframing and programming, Inspired2Act.com has been launched! This has been our most comprehensive site from start to finish by far. Todd Davisson, Chief Possibility Officer of Inspired Action, came to us with a simple goal, build a website that is professional and screams inspiration. Because his vision was so vivid it gave BCG the opportunity to take the time to make sure every aspect of his message was perfect.
The homepage boast 8 large images that ask the viewer “What are you inspired to do?”. From there you can explore what Inspired Action is all about. It’s main focus is helping individuals find their direction. The viewer will have the opportunity to read thought provoking quotes, get ideas on how to advance their careers, read through articles and videos and even connect with Todd as helps you through your Inspired Action Plan.
Below are some screen shots of the homepage and the interface. You can also visit the site here, Inspired2Act.com. Big shout out to Todd! We hope you are as proud of the site as we are!
Posted in Branding, Design, Web Design | No Comments »
The Launch of SplashBaths.com
Friday, July 24th, 2009
Our latest web site, SplashBaths.com is finally complete. Splash Baths is a company based out of Lee’s Summit, MO that specializes in high-end whirlpool bathtubs. This project was an exciting one to work on because this was our first real chance at building an e-commerce site from the ground up. The site will allow Splash Baths to sell 26 different models that all come in 4 different series. This project utilized some fairly new 3rd party technologies. We built the site on the CMS (Content Management System), MODx. MODx will let Splash Bath personnel make frequent updates to content and keep the prices of the tubs current. The e-commerce side is supported by FoxyCart. The perks of FoxyCart are fantastic. The system is free during development, which is a great feature. It gives us the time to make sure everything is working properly without being charged. The other great perk of FoxyCart is all transactions are done on their secured servers. This means that we do not have to worry about securing the site ourselves. All of the buyers personal information is secured on FoxyCarts servers. Overall, BCG was very pleased with the outcome of this project. So take a look and let us know what you think, maybe buy a tub or two while your at it!
SplashBaths.com Home Page
A close up of the Series selection.
A close up of the Jet Color options.
Posted in Design, Web Design, eCommerce | No Comments »
New Proposed Identity for Hope Lutheran School – Shawnee, KS
Thursday, July 2nd, 2009
The Hope Lutheran School of Shawnee, KS is working on establishing a new brand identity. This is exciting for our team and the client because the school has been around since 1983 and is rich with tradition, programs, activities, values and a strong congregation community.
The mission of Hope Lutheran School is to develop and foster spiritual, academic, physical and social growth in children and to assist them and their families in becoming productive members of God’s Kingdom.
Because of this strong, passionate mission statement, it was very important to place emphasis on the Christ-centered, educational focus in developing the logo. Also, we decided to highlight the fact that the school has been establishing itself within the community for over 25 years.
Please take a moment to review the concept design and provide feedback on the look and feel of the proposed logo for Hope Lutheran School. We feel it is a bold, traditional yet forward and fresh design for the school and will only aid them in continuing to strengthen its foothold within the Shawnee and greater Kansas City area. We’d love to hear your honest feedback!
Thank you.
What do you think?
Tags: Branding, Design, feedback, logo, Lutheran
Posted in Branding, Design | 10 Comments »
The imaginary brick wall will always be there
Friday, May 29th, 2009
Some days a designer can come into the studio and just have the most creative day. The kind of day where nothing can stop you, you’re just an creative force that can’t be reckoned with! But, there are always those days where you can’t get a line on a paper, an idea onto your computer screen, or even just a concept out of you head. It’s a very unfortunate dilemma but pretty much unavoidable. Sometimes it’s easy to climb the ol’ proverbial wall and get back into the ‘zone’, but sometimes you just can’t. This is where your research skills come in handy. Just like tackling a new project, you have to do your target audience research and what see whats already been done. But instead of waiting for that next ‘big’ project to come your way, you got to stay on your toes. You have to constantly be taking in everything graphic around you into your head. You never know when something may strike, maybe even an idea you were working on a month ago, but forgot about. But where does one look for inspiration and creativity? Well ladies and gents, after my long introduction, the centerpiece of this post. FFFFOUND. A great website of just glorious picture posting. FFFFound.com is a site where Joe Anyone Shmoe can sign up and just post whatever he/she finds visual aesthetic. It’s that simple! I can spend all day on this website, its updated daily but I can still enjoy going back through the posts I’ve already seen. It’s an experience I can’t fully describe in words. Just GO! But, for now just a small taste…
The evolutions in design…
The inspiring interior…
And last BUT not least. The absolutely bizarre…
Posted in Advertisement, Design, Fun Findings, Marketing, Web Design | No Comments »
Wizards, Thundersticks, and a Limo
Friday, April 24th, 2009
BCG decided to get out of the studio for some inspiration and took a trip to see the Kansas City Wizards play at Community America Ball Park. We had amazing seats and more importantly we shut out the New York Redbull!
Posted in Advertisement, Design | No Comments »
Change is in the air at Boulevard Brewing Company
Wednesday, April 22nd, 2009
While I was out on my usual coffee shop visit this week, I noticed a beer I had never seen before gleaming on the shelf. What beer you ask? The Single-Wide IPA, now offered by Boulevard Brewing Company. Being a graphic designer by trade, it was the nice-looking label that initially grabbed my attention. I don’t have any doubt that the taste will be equally as amazing. This new IPA is the latest addition to their bottling line, but it is not the only thing that is new with the brewery. Apparently, after visiting their site, the factory is also offering a new, 16-ounce aluminum bottle for their Unfiltered Wheat Beer. Click here to view the aluminum bottle. The Brewery also got a face lift with the addition of a neon sign that spans across the entire building. Well, I must say, I now have more things to look forward to as summer quickly approaches.
Posted in Branding, Design, Uncategorized | No Comments »
Even when Christy goes on Vacation she can’t get away from work.
Wednesday, April 8th, 2009
I recently took another trip to Las Vegas and found Allegiant’s Check-In area. Too bad I didn’t find anyone holding the newest Sunseeker. I probably would have wanted a picture with them if i did.
I love Vegas
Walking by the Allegiant check-in
We made that Banner!
Posted in Advertisement, Design, Marketing | No Comments »
AHEM! Introducing…
Tuesday, April 7th, 2009
…the new BCG blog! Thats right, Brockton Creative Group has a new blog. Here you will find our deepest inner thoughts about design, web design, marketing, advertising, and pretty much anything about the world of visual communication. Some of it may be serious, some of it may be just down right silly, but our passion is always there. Make sure you look us up frequently to see what is going on at BCG and to learn more about the current evolution of this steady growing company. Feel free to browse and comment on our posts.
Tags: Design
Posted in Advertisement, Design, Marketing, Web Design | 2 Comments »