Archive for the ‘Advertisement’ Category
VIDEO: Polar Plunge campaign
Tuesday, March 9th, 2010
Polar Plunge from Austin Walsh on Vimeo.
We teamed up with Austin Walsh Photography and donated our creative talents to helping raise money for Special Olympics Kansas.
The goal was $200,000. Our methods were billboard advertisement and email marketing. The result: a 10% increase in registration amounting to over $220,000.
Check out the video above produced by Austin Walsh Photography on what went on behind the scenes at the photoshoot in their amazing studio.
Tags: advertising, Design, online marketing, Photography, Viral marketing
Posted in Advertisement, Design | No Comments »
Sprite, the new creative juice
Monday, February 22nd, 2010
Creatives all across the world know of “the Spark”. Sometimes we really “just aren’t feeling it”. We look for creative inspiration in all directions: street signs, TV commercials, websites, competition, antique stores, magazines, play-lists and the very popular (not for this guy) cup of Joe. What ever it is, once it hits you, it’s an artist’s race to the finish to get it down and recorded (on paper, wax or screen) before a distraction hits and it fades away.
Although it began with a TV commercial, a global campaign centered on a digital push launching March 1 will allow consumers to produce their own mixes of music and, beginning in April, create animated films at Sprite.com. They say you must “demonstrate what the brand was about and allow you to experience the brand.”
I get mine from Bruce Lee movies [and now maybe Sprite]. Where do you find your spark?
Here’s a link to the rest of the article.
Tags: advertising, Branding, Innovation, online marketing, social networking, Video production, Viral marketing
Posted in Advertisement, Branding, Innovation, Marketing | 2 Comments »
The imaginary brick wall will always be there
Friday, May 29th, 2009
Some days a designer can come into the studio and just have the most creative day. The kind of day where nothing can stop you, you’re just an creative force that can’t be reckoned with! But, there are always those days where you can’t get a line on a paper, an idea onto your computer screen, or even just a concept out of you head. It’s a very unfortunate dilemma but pretty much unavoidable. Sometimes it’s easy to climb the ol’ proverbial wall and get back into the ‘zone’, but sometimes you just can’t. This is where your research skills come in handy. Just like tackling a new project, you have to do your target audience research and what see whats already been done. But instead of waiting for that next ‘big’ project to come your way, you got to stay on your toes. You have to constantly be taking in everything graphic around you into your head. You never know when something may strike, maybe even an idea you were working on a month ago, but forgot about. But where does one look for inspiration and creativity? Well ladies and gents, after my long introduction, the centerpiece of this post. FFFFOUND. A great website of just glorious picture posting. FFFFound.com is a site where Joe Anyone Shmoe can sign up and just post whatever he/she finds visual aesthetic. It’s that simple! I can spend all day on this website, its updated daily but I can still enjoy going back through the posts I’ve already seen. It’s an experience I can’t fully describe in words. Just GO! But, for now just a small taste…
The evolutions in design…
The inspiring interior…
And last BUT not least. The absolutely bizarre…
Posted in Advertisement, Design, Fun Findings, Marketing, Web Design | No Comments »
Wizards, Thundersticks, and a Limo
Friday, April 24th, 2009
BCG decided to get out of the studio for some inspiration and took a trip to see the Kansas City Wizards play at Community America Ball Park. We had amazing seats and more importantly we shut out the New York Redbull!
Posted in Advertisement, Design | No Comments »
Even when Christy goes on Vacation she can’t get away from work.
Wednesday, April 8th, 2009
I recently took another trip to Las Vegas and found Allegiant’s Check-In area. Too bad I didn’t find anyone holding the newest Sunseeker. I probably would have wanted a picture with them if i did.
I love Vegas
Walking by the Allegiant check-in
We made that Banner!
Posted in Advertisement, Design, Marketing | No Comments »
AHEM! Introducing…
Tuesday, April 7th, 2009
…the new BCG blog! Thats right, Brockton Creative Group has a new blog. Here you will find our deepest inner thoughts about design, web design, marketing, advertising, and pretty much anything about the world of visual communication. Some of it may be serious, some of it may be just down right silly, but our passion is always there. Make sure you look us up frequently to see what is going on at BCG and to learn more about the current evolution of this steady growing company. Feel free to browse and comment on our posts.
Tags: Design
Posted in Advertisement, Design, Marketing, Web Design | 2 Comments »