B2B Sales in the New [Digital] World

As a marketer and a B2B sales guy sometimes it’s hard not to get caught up in the social media craze and expect business to go through the roof because of all my tweeting, facebooking and blogging (thanks for reading btw). In the video above you learned that there are 300K businesses on Facebook, Dell sold 3M computers via Twitter and Genius.com converts 24% of its social media leads into sales opportunities. What that means is that social media does produce an ROI (and that return depends on your business model and goals) What that does NOT mean is that you don’t have to build relationships anymore!

The internet has compressed time in so many ways, but sales always has and always will be centered around establishing confidence and building relationships. Social media just means that you have more opportunities to touch your prospects and clients to build on that relationship.

The sales that occur quickly are very nice and I really do hope that I am able to sell $3M worth of logos over Twitter, but my bread and butter will remain organizations and companies that get to know me over a period of time and remember to reach out to me when they are ready to get serious about their corporate branding and online presence. Don’t forget to follow me on Twitter! www.twitter.com/timmccoy2

Read this article, Adapt to the New Nuancesof Building B2B Relationships by Andrew Wetzler. Sometimes the Media Post website is down so sorry if you can’t get to it.

Tags: 2010 spending, facebook, Marketing, online marketing, social networking

This entry was posted on Friday, February 26th, 2010 at 9:53 am and is filed under Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.