Archive for February, 2010
B2B Sales in the New [Digital] World
Friday, February 26th, 2010
As a marketer and a B2B sales guy sometimes it’s hard not to get caught up in the social media craze and expect business to go through the roof because of all my tweeting, facebooking and blogging (thanks for reading btw). In the video above you learned that there are 300K businesses on Facebook, Dell sold 3M computers via Twitter and Genius.com converts 24% of its social media leads into sales opportunities. What that means is that social media does produce an ROI (and that return depends on your business model and goals) What that does NOT mean is that you don’t have to build relationships anymore!
The internet has compressed time in so many ways, but sales always has and always will be centered around establishing confidence and building relationships. Social media just means that you have more opportunities to touch your prospects and clients to build on that relationship.
The sales that occur quickly are very nice and I really do hope that I am able to sell $3M worth of logos over Twitter, but my bread and butter will remain organizations and companies that get to know me over a period of time and remember to reach out to me when they are ready to get serious about their corporate branding and online presence. Don’t forget to follow me on Twitter! www.twitter.com/timmccoy2
Read this article, Adapt to the New Nuancesof Building B2B Relationships by Andrew Wetzler. Sometimes the Media Post website is down so sorry if you can’t get to it.
Tags: 2010 spending, facebook, Marketing, online marketing, social networking
Posted in Marketing, Social Media | 1 Comment »
Sprite, the new creative juice
Monday, February 22nd, 2010
Creatives all across the world know of “the Spark”. Sometimes we really “just aren’t feeling it”. We look for creative inspiration in all directions: street signs, TV commercials, websites, competition, antique stores, magazines, play-lists and the very popular (not for this guy) cup of Joe. What ever it is, once it hits you, it’s an artist’s race to the finish to get it down and recorded (on paper, wax or screen) before a distraction hits and it fades away.
Although it began with a TV commercial, a global campaign centered on a digital push launching March 1 will allow consumers to produce their own mixes of music and, beginning in April, create animated films at Sprite.com. They say you must “demonstrate what the brand was about and allow you to experience the brand.”
I get mine from Bruce Lee movies [and now maybe Sprite]. Where do you find your spark?
Here’s a link to the rest of the article.
Tags: advertising, Branding, Innovation, online marketing, social networking, Video production, Viral marketing
Posted in Advertisement, Branding, Innovation, Marketing | 2 Comments »
What are you Inspired to do?
Friday, February 19th, 2010
After 3 months of research, branding, designing, wireframing and programming, Inspired2Act.com has been launched! This has been our most comprehensive site from start to finish by far. Todd Davisson, Chief Possibility Officer of Inspired Action, came to us with a simple goal, build a website that is professional and screams inspiration. Because his vision was so vivid it gave BCG the opportunity to take the time to make sure every aspect of his message was perfect.
The homepage boast 8 large images that ask the viewer “What are you inspired to do?”. From there you can explore what Inspired Action is all about. It’s main focus is helping individuals find their direction. The viewer will have the opportunity to read thought provoking quotes, get ideas on how to advance their careers, read through articles and videos and even connect with Todd as helps you through your Inspired Action Plan.
Below are some screen shots of the homepage and the interface. You can also visit the site here, Inspired2Act.com. Big shout out to Todd! We hope you are as proud of the site as we are!
Posted in Branding, Design, Web Design | No Comments »
Tomorrow is Job Shadow day at BCG…and everywhere else in the country
Monday, February 1st, 2010
Wouldn’t it be cool to job shadow the Shadow!? Not as cool as what we have in store for Xavier & Cortez tomorrow!
Ok, maybe our design studio can’t compete with crime fighting, danzal undistressing experience they might have with the Shadow but it will be fun and informational for the guys to hang out with the crew at BCG.
Below is the press release for the kick-off of Nat’l Job Shadow Day. We have volunteered on a few occasions in the past 2 years, teaming up with Prep-KC and the OneKC initiative to aid in the development of our high school students in Kansas City. I love working with them because everyone whom I have met: staff, other businesses and the students (check out our previous blog about when we had Jerry & Katrina in the studio) have all been very professional, fun and easy to work with.
I have personally performed over 1000 hrs of community service in the past 5 yrs, (none of which were judge mandated) and there is nothing better than partnering with an organization that is just that, organized! Vist Prep-KC (whom has a nice website btw) and check out OneKC for more info on how our town has come together to bring up the whole, despite state lines.
February 1, 2010
District kicks off national career & technical month with Job Shadow Day
KANSAS CITY, MO. – Twenty-seven high school students are geared with questions and resumes as they look forward to National Job Shadow Day, Feb,. 2, 2010. They will be following resident professionals and hiring officials for a full day to see what a “dream career” is like in real life.
Tuesday will see aspiring leaders in business, the arts, and science careers off to their first day of observational work. Their assigned professionals are associates at Barkley Advertising, Brockton Creative Group, BalancePoint, City of Kansas City, Kansas City Star, Mazuma Credit Union, Optimal Health Center, T2, and Vedros Photography.
Job Shadow 2010 is a yearlong national effort to enrich the lives of students by acquainting them with the world of work through on-the-job experiences and a carefully crafted school curriculum that ties academics to the workplace. “We encourage young people to explore their futures through career awareness and mentoring opportunities,” said Tineka Fips, KCMSD College and Career Specialist. “They learn about great jobs, but most of all, they will form relationships to encourage them to pursue the education that will make these careers possible.”
National Job Shadow includes America’s Promise, Junior Achievement, the U.S. Department of Education, and the U.S. Department of Labor.
The Kansas City, Missouri School District (KCMSD) offers a world class education to approximately 17,000 urban students (PreK-12) under the leadership of J. Wm. Covington, Ed. D. We are culturally and intellectually diverse, featuring quality neighborhood schools, arts and science signature schools, Montessori, a career & technical center, free early childhood education, and language immersion in Spanish or French.
For more information please contact Andre Riley, District Communications Specialist, (816) 442-9337, or Mary Spencer, Sr. Media Relations Specialist (816) 560-7337.
###
Posted in Uncategorized | No Comments »